By Robert Louis Grottke
Robert L. Grottke's All i wished to understand, and so on. is his unique account of effectively promoting vacuums as a door-to-door salesman, operating his manner via university, and in the direction of a satisfying and famous profession in revenues. He stocks his telling memories in addition to the enterprise wisdom that he discovered.
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Extra info for All I Needed to Know in Life I Learned Selling Door to Door
He then opened his hand inside the stocking, palm up and fingers extended. Then, again reminding the customer to hold tight, he quickly pulled his outstretched hand through the stocking—causing a ripping noise. The prospective customer thought surely he had ripped the stocking—but, of course, he hadn’t. His hands and fingernails were nicely manicured to remove all hangnails. Jack, again reminded the customer of the 400-pound pressure test, which he had just aptly demonstrated. ” while bending down reaching for his sample case, which was sitting on the doorstep.
Smith—on it. The theory in door-to-door selling was if you could get inside the house and sit down with the prospect and get her to page through the catalog, you would most probably get an order. In 1951, most prospects who were home were women. So we were essentially selling women’s nylons and other clothing items to women prospects. At the first house, a lady came to do the door. S. introduced himself, and handed her his card, which identified him with the Real Silk Company. He quickly introduced me as a new trainee, and we simply walked into the house.
Therefore, you had to take command of the situation from the get go. You had to maintain a positive attitude throughout the workday. But how? The secret for me was to become like an evangelist. I had to believe so strongly in what I was doing that nothing could shake my faith in my company, Real Silk, or in the products I was selling, or in myself—my own ability. As I walked up to that door—I exuded confidence. I couldn’t wait until I got there. I had the message. My products were superior to anything on the market, and the customers needed them.
All I Needed to Know in Life I Learned Selling Door to Door by Robert Louis Grottke