By William Foley
It starts off from a theoretical perspective of either language and tradition as conventionalised different types of positioned perform and makes use of this as a unifying framework to hide the whole variety of subject matters in most cases taken care of less than the rubric of language and tradition.
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Extra resources for Anthropological Linguistics: An Introduction
We begin in southern California (SoCal) where, as everyone knows, the bodies are beautiful and the body pressures are intense. All the same, in chapter 2 I argue that SoCal is a microcosm of the United States, a place whose denizens have the same dreams as other Americans (getting a good body to get a good life) but face tougher standards and pressures. In chapter 2, I map out how the antiobesity campaign, a pet project of former Governor Arnold Schwarzenegger, has been carried out in California and with what effects on its young targets.
In chapter 2, I map out how the antiobesity campaign, a pet project of former Governor Arnold Schwarzenegger, has been carried out in California and with what effects on its young targets. If those with whom I worked are any indication, the campaign has been a smashing success, helping to transform young Californians into virtuous biocitizens who mostly know their BMIs, believe the biomyths, and are obsessed with their weight and health. The chapter moves on to describe my research project before briefly mapping out the social dynamics of the fight against fat (differences by ethnicity, income, gender, and place), essential background for the chapters that follow.
And lest we forget Tinseltown, SoCal is also important because it represents the cultural cutting edge that, through the power of the Hollywood media, exports its dreams of perfect bodies and perfect lives to the rest of the world. To an important extent, Hollywood culture is America’s culture. Creating Th in, F it Bodies 43 The SoCal Body Politics Project From 1995 to 2011, I taught a large course at the University of California, Irvine (UC Irvine)—located in the very heart of the OC—on the culture and politics of the gendered, raced, classed, and sexed body in the United States today.
Anthropological Linguistics: An Introduction by William Foley