Download e-book for kindle: Courting the Media: Public Relations for the Accused and the by Margaret Mackenzie

By Margaret Mackenzie

ISBN-10: 0275991253

ISBN-13: 9780275991258

ISBN-10: 0313082170

ISBN-13: 9780313082177

Media relatives aren't only for the wealthy and recognized. Mackenzie takes readers backstage of high-profile circumstances during which males, girls, or even little ones have been thrust into the spotlight―many simply because they have been sufferers of unwarranted prosecution through the justice process and faulty depiction through the clicking. With media-savvy tips from Mackenzie, those humans and their attorneys effectively challenged the prejudiced snap shots that police and prosecutors attempted to provide. during this ebook, Mackenzie additionally weighs in on star instances, examining how they and their attorneys used the media to their virtue, or how they didn't do so.

Mackenzie is a consummate specialist within the use of media family members within the courtroom of legislation. Her conviction correct to call for a good portrayal via the click mustn't ever be reserved for the prosecution or the rich has propelled her occupation as she has fought for the falsely accused, the unjustly portrayed, and their families.

The media insurance of suspects or defendants via CNN, the nightly information, the New York Times, or the neighborhood paper impacts the court docket of public opinion, even ahead of their trials, and is usually as vital as what occurs in entrance of a pass judgement on or jury. deepest and companies have lengthy used media specialists. Prosecutors have public details officials to recommend their legal professionals. To point the enjoying box, all legal professionals have to be able to characterize their consumers sooner than the media in addition to the jury. not just can this be performed ethically, yet as Mackenzie indicates during this publication, given what defendants are up opposed to at the present time, it can be unethical to disregard the media whilst the opposite aspect is utilizing each attainable chance to strengthen their portrayal of the accused or the victim.

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Extra info for Courting the Media: Public Relations for the Accused and the Accuser

Example text

She wanted an interview with Marie Jasmin, the fifty-five-year-old mother who had been arrested and charged with not reporting the alleged abuse that her son had inflicted on the foster children in her home. On the day that Stutzman called me, Jasmin was in the office of Dr. Clyde Climer. The doctor and Jasmin were from different worlds. She was black, and her only income was from foster care. He was a white Ob/Gyn. What they shared was a strong faith and membership in the same community church, the Church of Christ in Altamonte Springs.

If I felt that she really was a victim and that her disabled daughter had been unfairly removed from her home because of the accusations against her son, I might help facilitate an interview. I told him that the power of the press cannot be disregarded. Timing is so critical is these matters. To the uninitiated, and this means 99 percent of all accused people, media relations strategy is a complete mystery. They have never heard of someone like me, and I have to cut through their preoccupation with the frightening and unfamiliar experience of being arrested or shot or attacked in the news and convince them that I can help.

When I first read about the Gregory Kingsley case in the Sentinel, I saw the villains as the Russ family. The media response by Carey needed to be more proactive and aggressive. I contacted her office and was hired to help with the case. Carey paid me from her personal funds. I now believe that this was a perfect case for petitioning the county to pay for a media expert in a high-profile domestic lawsuit. Two years later, the Orange County Public Defender did ask the county to pay for a publicist and his request was approved (see Chapter 6).

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Courting the Media: Public Relations for the Accused and the Accuser by Margaret Mackenzie

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